About joat
JOAT Music Group is an independent music label and creative platform founded by artist Keyen Blanco. Built with a focus on quality, longevity, and artistic integrity, JOAT exists to develop music that connects emotionally while maintaining a clear, modern identity.
As an artist, Keyen Blanco blends R&B, hip-hop, and melodic elements to create records that feel personal, cinematic, and intentional. Every release is approached with purpose — from the sound to the visuals to the way it’s presented.
JOAT Music Group currently serves as both the label and creative home for Keyen Blanco, with plans to expand into future collaborations and artist development as the brand grows.
The vision behind JOAT Music Group is simple: build a catalog and brand that stands the test of time. Prioritizing consistency, independence, and creative control, JOAT is designed to grow organically while maintaining a strong foundation rooted in music first.
